As her signature clothing line Ivy Park relaunched on January 18, 2021 celebrities from the likes of Yara Shahidi, Janelle Monae, and many more have strutted the new catalogue in the comfort of their homes.
Correspondingly, the pandemic has contributed to a shift in regards to the consistency of social media marketing, the relaunch of Ivy Park proves just that.
Outside of collaborations, the concept of aesthetically pleasing content has also made correlations to women empowerment.
Although the month of March is devoted to Women’s History Month, Beyoncé has been enthusiastic towards the feminist movement for quite a few years now.
“When I first heard Run the World (Girls) I felt like I could accomplish anything… that my gender did not determine the quality of work that I can provide. Run the World among my friends was a Gen-Z pro-feminist bop, says upcoming R&B artist Keturah Cummings.”
In a society where there lacks equality and equity in regards to the livelihood of being a woman, Beyoncé is a cultural icon for many that has countlessly defined those odds.