fter generating millions of streams and views independently & landing a deal with Gucci Mane’s The New 1017/Atlantic Records, nobody will out grind the Arkansas hip-hop rookie in 2022. “You’ve just got to work,” he exclaims. “It’s that simple. If you don’t work hard, you’re not going to win. I’m young, and I don’t rap like everybody else does. If I rap about something, it’s truth. These songs are about how I was living and then Guwop came.” During his childhood, music offered an escape from a rough and often violent neighborhood with “the top murder rate in the area,” as he puts it. As the youngest of three kids, he listened to old school classics with his mother in the car and often fell asleep to the likes of Al Green and Adele in addition to studying JAY-Z and Kendrick Lamar.