“It Ain’t Trickin If You Got It!” With “Trickin,” these two young and emerging stars tackle the complexities of relationships/sitautionships that are prevalent amongst Generation Z.
“Trickin” is a tale of three stories. The song amplifies the wrongs in dating culture today for my generation and how it plays out in different scenarios” Reuben Vincent clarifies.
“The first verse is something I lived. I was involved with a girl in a situationship, and once she caught feelings I became detached and acknowledge my imperfections. In the second verse I speak from the perspective of a guy “Trickin” on a girl, thinking he has the upper hand when ultimately it’s the other way around. I’ve lived the first experience first-hand and witnessed the second one happen to many other people. After I recorded my verses, I drove down to Atlanta the next day and played it for Domani and he immediately hopped on it; the rest is history.”
“Trickin” is the new single from Reuben Vincent’s forthcoming Jamla/Roc Nation Records debut album Love Is War. Though the Charlotte, NC-bred rapper & producer is only 22 years old, his buzz is already palpable. After joining Pusha T on his It’s Almost Dry Tour, the rising artist put the industry on notice with, Geechie Suede and most recently his standout Cypher performance at the BET Hip Hop Awards.
“Trickin” includes an intro from comedian Katt Williams and is produced by Andre Mego, 9th Wonder, and Young Guru. Reuben Vincent's "Love Is War" album will be released in January via Jamla/Roc Nation Records.